How Does Social Media Influence Your Business?
Why Social Media
Social media is a fundamental part of a successful online marketing campaign. Social media produces almost twice the marketing results than telemarketing, direct mail or search engine marketing.
Brands or Businesses experience a lack of marketing results from social media for two main reasons:
A) They don't know how to use social media effectively to drive website traffic and get leads
B) There is not enough time to effectively manage the social media properties
Social Media Networks You Need To Pay Attention To And Why
As of 2017’s fourth quarter, Facebook had a whopping 1.94 billion monthly active users. As a business owner, you need to be taking full advantage of this wildly popular social network. With immersive and forward-thinking social media strategies including promotional contests and content curation relevant to your industry, we’re here to help.
Instagram is growing 5x faster than any other social network in the U.S. With well over 800 million monthly active users it currently ranks second only to it's big brother, Facebook. Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers. Averaging just over 330 million monthly active users, Twitter is no slouch. With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!
Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more. Pins drive more revenue to ecommerce stores than any other social share. As of 2017's third quarter, Pinterest has eclipsed 200 million monthly active users. Is your business on Pinterest yet?
Why Grow
Two words: SOCIAL PROOF!
Social proof is like being in the cool club. Everyone wants to get into the cool club.
People see a social media account with a few hundred likes and followers and they don't think anything of it. But if they see a social media account with several thousand likes and followers or more then they automatically think to themselves, "I should like and follow this too since all these other people like it." It's a classic case of FOMO (fear of missing out).
So a couple hundred likes and followers isn't cool. You know what's cool? 10,000+ likes and followers. :-)
How Social Media Networks Benefit Your Marketing Efforts
- Over 50 million businesses use Facebook Business Pages.
- 2 million business use to Facebook for advertising.
- 100 million hours of video content are watched on Facebook daily.
- Businesses are turning to social media sites to find customers. In 2013, 53% of businesses have found customers via Facebook.
- Facebook has generated leads for 73% of B2C marketers and 35.1% of B2B marketers.
- 80% of U.S. social network users indicated Facebook was their preferred network for connecting with brands.
- 33% of Internet users use Instagram
- The average user spends 25 minutes per day on Instagram.
- More than 60% of users log in daily to Instagram
- 53% of Instagram users follow their favorite brands.
- 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
- Instagram works so well because people remember 80% of what they see, 20% of what they read, and only 10% of what they here.
- Twitter sends 1 billion unique visits monthly to sites with embedded tweets. Link clicks account for 92% of all user interaction with tweets, so it makes sense to use Twitter to drive traffic to a site.
- 67% of Twitter users are more likely to buy from a brand they follow.
- Almost 50% of monthly Twitter users follow brands or companies, compared to only 16% of social network users overall which means Twitter users are 3x more likely to follow brands than Facebook users.
- B2B and B2C businesses who have Twitter accounts generate 2x as many leads as businesses without accounts.
- 77% of Twitter users feel more positive about a brand after receiving a response.
- 82% of customers who have a good customer experience on Twitter are likely to recommend the brand based on their interaction.
- 93% of Pinterest users use the platform to plan or make purchases.
- Pinterest drives 25% of all retail website referral traffic.
- Pinterest retains and engages users 2-3 times better than Twitter.
- Pinterest users are 10% more likely to buy than visitors from other social sites.
- 89% of daily Pinterest users have bought something they found on Pinterest.
- 33% of all PInterest users follow brands or businesses.
Why Us
At Reach Fanatics, our mission is quite simple: help businesses grow through effective social media marketing.
We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to keep up with it. At Reach Fanatics, we operate by learning, educating, innovating, creating, and above all, delivering results. If we can do it for our own business, we can do it for yours, too.
Here's How We Can Help Your Business Grow
Protect Brand Reputation
Customers are sharing thoughts and opinions online by posting, liking, and reviewing businesses like yours. We protect your reputation by:
Creating content that fans can spread online as ‘word of mouth’ AKA virally.
Monitoring all social media, profiles 24/7.
Responding to all customer questions and reviews before any problems escalate or become stale and your brand appears ‘rude’ or ‘uncaring’.
Grow Your Audience (Fans)
Brand & optimize your social profiles so they not only look awesome, but can easily be found when potential client searches for your products or services online.
Cross-promote your business to gain exposure with audiences on multiple social media sites.
Find your target audience and connect with them daily.
Talk (aka. post/tweet/pin) to others that may like your brand’s products or services.
Geo-localization - Target people who are within your area.
Engage + Motivate Your Audience
Utilize original brand specific content that keeps your business front & center is key to viral word of mouth traffic.
Start conversations with customers through your social media profiles and keeping them going about topics relative to your business.
Prompt your audience to perform specific tasks i.e. like, comment, tag, follow, retweet, repin, etc.
Analyze + Track Results
Our detailed reporting shows how many new followers/likes you've gained over the span of a month.
Quickly be able to compare results from month-to-month.
See how your audiences stack up against your competitors so you know where you stand at all times.
Discover what type of content your audience responds to best and when they like to do it.
Track metrics for website traffic, behavior, lead generation, and revenue.
Who We've Helped
We have a strong proponent of partnerships and we adamantly believe that the success of our business is predicated on the success of your business. It is very important to us your growth is successful. We only succeed if everyone involved is proud of the final results and continues to be a long-term client partner.
How Reach Fanatics Has Helped Some Of Its Clients
Charles Bennion, ESQ.
"Reach Fanatics was a pleasure to work with. Kerry and his team did exactly as advertised. I was able to have my business Facebook fan page go from less than one hundred likes to over 3000 in just one month."
Our Social Media Services
Growth Services
Our Growth Services will expand your reach by gaining likes/followers to your social media accounts.
Content Services
Our Content Services will ensure your social media accounts stay active while providing value your audience will thank you for.
Retarget Services
Our Retarget Services will allow you to turn website visitors into customers through the use of Facebook ads.
Engage Services
Our Engage Services will make sure every person who interacts with your Facebook fan page receives a response.
Copyright 2018 ReachFanatics.com. All Rights Reserved.
DISCLAIMER: ReachFanatics is in now way affiliated with Facebook, Instagram, Twitter or Pinterest.
